• Marketing Analyst

    Posted Date 4 weeks ago(11/20/2018 4:15 PM)
    ID
    2018-1731
    # of Openings
    1
    Job Location
    US-KS-Overland Park
  • Overview

    DEG is seeking an experienced Marketing Analyst to define trends in data, and apply that knowledge to develop strategies for client success.  The Marketing Analyst must be adept at giving client presentations, managing multiple projects/clients, and working with experts across all channels.  As such, the Marketing Analyst will be accountable for delivering accurate data, trends and forecasts, delivered in a visually compelling manner with solid methodologies. 

     

    This is an exciting opportunity to work across all channels within DEG, lending opportunity to more learning, and more impact.  Because the Analytics and Insights department is full service, the candidate will be able to directly impact and implement changes and testing scenarios.

     

    Responsibilities

    • Develop KPIs and KBIs for client success, partnering with client and channel strategist
    • Deliver actionable marketing intelligence, enabling informed decisions supporting the client’s financial and strategic goals
    • Lead and execute marketing analytical strategies, web analytics implementations and multi-channel testing initiatives
    • Build, deliver, and update ongoing customized marketing performance reporting and analyze marketing performance data
    • Present insights and recommendations, delivering leading techniques and best practices
    • Analyze disparate client and third-party data to answer business questions
    • Consult internal and external stakeholders in the appropriate method and application of the statistical tools to generate the highest sustainable ROMI
    • Create reports used to track and analyze trends in the marketplace, using internal (sales, advertising, financial, and survey data); and external (competitive data) sources. Present findings are used in strategic planning, advertising, sales, and budgeting
    • Participate on project teams as marketing data expert to determine trends based upon data analysis and make recommendations for action based upon the trend interpretation
    • Work with main clients and projects and business leaders to identify analytical requirements
    • Utilize data visualization software to present findings
    • Provide storytelling expertise that encompasses both the client performance story and the consumer behavior stories

    Qualifications

    • BS or BA in Statistics, Marketing, Computer Science or other quantitative field
    • 1-3 years of experience in marketing analysis, web analytics, predictive analytics and modeling, and/or CRM analytics
    • Intelligent, strong work ethic, curiosity, and a passion for marketing analytics
    • Deep knowledge of various measurement and campaign management technologies such as Google Analytics
    • Experience with Tableau Software, Qlikview, Dundas, or other data visualization/dashboarding tools
    • Thorough understanding of online marketing and web metrics
    • Excellent written and oral communication, as well as project management skills
    • Ability to present complex data reports, financial analyses, and statistics to communicate technical information to nontechnical audiences
    • Excellent problem solving and analytical skills, and ability to think strategically and logically
    • Comprehension of marketing concepts around acquisition, retention, reactivation, upgrade opportunities, and constituent loyalty
    • Creative with strong sense of responsibility/urgency/detail
    • Ability to prioritize and perform multiple tasks simultaneously while adhering to deadlines

     

    About DEG

    DEG is a full-service digital agency that believes in marketing for the moment. We use the creative application of technology to help our clients create strategic, provocative, and actionable ideas when it means most—all driven and supported by data, process management, technological prowess, and award-winning creative. We’ve become one of the fastest-growing, most-respected digital resources in America because our clients have demanded it. While other shops are working to become “digital,” we were born here.

     

    We empower our associates to grow and accomplish what they’re passionate about, pursue outside interests, prioritize their families, contribute to their communities, and actively travel. We have a fun, casual work environment and have repeatedly been named one of the area’s “Best Places to Work.”

     

    Our benefits include: 

    • Multiple health plan options, including independent insurance and pre-tax FSAs, with no waiting period and company-paid premiums for all associates
    • Life Insurance, AD&D, and Short- and Long-Term Disability with company-paid premium
    • Ample paid time off and holidays
    • Generous full paid leave for new parents, including parental, maternity, paternity, and adoption leave and assistance
    • Military leave for active duty service members deployed to full-time service and disaster leave in the event of a natural disaster
    • Optional 401k Retirement Savings Plan with company-sponsored matching program
    • Bonus plans based on company and individual performance
    • Culture Club social events each year
    • Free pop, juice, sparkling water, and Roasterie hot and nitro cold brew coffee in our company coffeehouse, as well as free on-tap and bottled beer for our weekly Beer:30

    We're constantly searching for the best ideas, new and better ways to do things, and new and better things to do. We want smart, driven individuals to help us create DEG’s future. If you invest yourself in your work, live with enthusiasm, and thrive on results, we want to know you.

     

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