• Digital Paid Media Strategist

    Posted Date 2 weeks ago(2 weeks ago)
    ID
    2018-1695
    # of Openings
    1
    Job Location
    US-KS-Overland Park
  • Overview

    The Digital Paid Media Strategist at DEG will focus on planning, executing and evaluating paid media buys for a variety of clients at DEG.  The paid media channels that this individual will be responsible for include paid search, paid social, display (banner, video and native units), and affiliate marketing.  This role will require the individual to be a tactical expert across all paid media outlets, as well as a strategic planner to evaluate channels and targeting tactics within those channels.  Supporting qualifications for this individual include expertise in tracking and analytics, experience utilizing bid management technology, proficiency in Excel, strong written and presentation skills, and a strong understanding of digital measurement.

     

    To be successful in this role, this individual must be a thoughtful and proactive self-starter, in addition to being able to think outside-the-box while managing many projects at once.  This role is a part of the newest department at DEG, so this individual will have a hand in helping develop the department from the ground up.  DEG lives and breathes digital marketing, and so do our clients.  What better place to have a profound impact on your client's success, as well as your career?

     

    Responsibilities

    • Making strategic recommendations for the implementation of paid media campaigns
    • Executing campaigns across Google AdWords (search, display, product listing ads, etc.) Bing Ads, Facebook, Twitter, and selected display or affiliate marketing partners
    • Analyzing performance of paid media campaigns using native tools, ad servers and website analytics
    • Proficient use of website analytics platforms such as Google Analytics, Omniture SiteCatalyst or CoreMetrics
    • Evaluating and enhancing partnerships with paid media vendors
    • Educating clients and DEG staff on paid media best practices and processes
    • Making recommendations to enhance processes, partnerships or communication
    • Working through account services, in addition to interacting directly with clients

     

    Qualifications

     

    ¨ Required

    • 2+ years paid media buying experience (across paid search, display and/or paid social)
    • Proficiency in Excel  
    • Experience working in Google AdWords and Bing Ads
    • Google Analytics expertise
    • Experience developing reports and presentations using Excel, Word and PowerPoint
    • Google Ads certified individual 

    ¨ Preferred

    • Experience placing ads across all types of paid media
    • Basic knowledge of SEO best practices
    • Experience with eCommerce clients and placing ads using the Google Merchant Center (product listing ads) or affiliate partnerships
    • Applicants should have strong written and verbal communication skills, and the ability to think both mathematically and creatively. 

     

    DEG is a full-service digital agency that believes in marketing for the moment. We use the creative application of technology to help our clients create strategic, provocative, and actionable ideas when it means most—all driven and supported by data, process management, technological prowess, and award-winning creative. We’ve become one of the fastest-growing, most-respected digital resources in America because our clients have demanded it. While other shops are working to become “digital,” we were born here.

     

    We empower our associates to grow and accomplish what they’re passionate about, pursue outside interests, prioritize their families, contribute to their communities, and actively travel. We have a fun, casual work environment and have repeatedly been named one of the area’s “Best Places to Work.”

     

    Our benefits include: 

    • Multiple health plan options, including independent insurance and pre-tax FSAs, with no waiting period and company-paid premiums for all associates
    • Life Insurance, AD&D, and Short- and Long-Term Disability with company-paid premium
    • Ample paid time off and holidays
    • Generous full paid leave for new parents, including parental, maternity, paternity, and adoption leave and assistance
    • Military leave for active duty service members deployed to full-time service and disaster leave in the event of a natural disaster
    • Optional 401k Retirement Savings Plan with company-sponsored matching program
    • Bonus plans based on company and individual performance
    • Culture Club social events each year
    • Free pop, juice, sparkling water, and Roasterie hot and nitro cold brew coffee in our company coffeehouse, as well as free on-tap and bottled beer for our weekly Beer:30

    We're constantly searching for the best ideas, new and better ways to do things, and new and better things to do. We want smart, driven individuals to help us create DEG’s future. If you invest yourself in your work, live with enthusiasm, and thrive on results, we want to know you.

     

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