• Demand Generation Coordinator

    Posted Date 2 weeks ago(2 weeks ago)
    ID
    2018-1690
    # of Openings
    1
    Job Location
    US-KS-Overland Park
  • Overview

     

    The Demand Generation Coordinator at DEG will focus on supporting efforts surrounding paid media, organic search and affiliate marketing.  This role will require the individual to learn to become a tactical expert across all paid media channels (paid search, paid social, display and affiliate), in addition to focusing on website experience and elements that would impact organic search (content, mobile optimization, HTML, etc.).  Supporting qualifications for this individual include exposure to tracking and analytics, proficiency in Excel, strong written and presentation skills, and a strong understanding of digital language.

     

    To be successful in this role, this individual must be a thoughtful and proactive self-starter, in addition to being able to think outside-the-box while managing many projects at once.  DEG lives and breathes digital marketing, and so do our clients.  What better place to have a profound impact on your client's success, as well as your career?

    Responsibilities

    • Setting up and optimizing paid media, affiliate and SEO efforts
    • Efficiently managing client budgets and communicating budgeting progress on a daily / weekly basis
    • Analyzing performance of paid media campaigns and building reports to communicate weekly and monthly campaign progress
    • Executing campaigns across Google AdWords (search, display, product listing ads, etc.) Bing Ads, Facebook, Twitter, Pinterest, LinkedIn and selected display or affiliate marketing partners
    • Utilizing website analytics platforms such as Google Analytics
    • Evaluating and enhancing partnerships with media vendors or affiliate partnerships
    • Educating clients and DEG staff on demand generation best practices and processes

    Qualifications

    • Strong written and spoken communication skills
    • Adaptable to a fast paced and ever-changing work environment
    • Experience using Excel, Word and PowerPoint
    • Ability to work both independently and interdependently
    • Positive and enthusiastic attitude in a work environment
    • Ability to think both mathematically and creatively
    • 1+ year experience in a digital marketing role
    • Experience using Google AdWords and Google Analytics
    • Experience managing a business’s social media account
    • Basic knowledge of SEO best practices

    About DEG

    DEG is a full-service digital agency that believes in marketing for the moment. We use the creative application of technology to help our clients create strategic, provocative, and actionable ideas when it means most—all driven and supported by data, process management, technological prowess, and award-winning creative. We’ve become one of the fastest-growing, most-respected digital resources in America because our clients have demanded it. While other shops are working to become “digital,” we were born here.

     

    We empower our associates to grow and accomplish what they’re passionate about, pursue outside interests, prioritize their families, contribute to their communities, and actively travel. We have a fun, casual work environment and have repeatedly been named one of the area’s “Best Places to Work.”

     

    Our benefits include: 

    • Multiple health plan options, including independent insurance and pre-tax FSAs, with no waiting period and company-paid premiums for all associates
    • Life Insurance, AD&D, and Short- and Long-Term Disability with company-paid premium
    • Ample paid time off and holidays
    • Generous full paid leave for new parents, including parental, maternity, paternity, and adoption leave and assistance
    • Military leave for active duty service members deployed to full-time service and disaster leave in the event of a natural disaster
    • Optional 401k Retirement Savings Plan with company-sponsored matching program
    • Bonus plans based on company and individual performance
    • Culture Club social events each year
    • Free pop, juice, sparkling water, and Roasterie hot and nitro cold brew coffee in our company coffeehouse, as well as free on-tap and bottled beer for our weekly Beer:30

    We're constantly searching for the best ideas, new and better ways to do things, and new and better things to do. We want smart, driven individuals to help us create DEG’s future. If you invest yourself in your work, live with enthusiasm, and thrive on results, we want to know you.

     

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