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Demand Generation Coordinator

Demand Generation Coordinator

# of Openings 
Job Location 
US-KS-Overland Park
Posted Date 

More information about this job


The Demand Generation Coordinator at DEG will focus on supporting efforts surrounding paid media, organic search and affiliate marketing.  This role will require the individual to learn to become a tactical expert across all paid media channels (paid search, paid social, display and affiliate), in addition to focusing on website experience and elements that would impact organic search (content, mobile optimization, HTML, etc.).  Supporting qualifications for this individual include exposure to tracking and analytics, proficiency in Excel, strong written and presentation skills, and a strong understanding of digital language.


To be successful in this role, this individual must be a thoughtful and proactive self-starter, in addition to being able to think outside-the-box while managing many projects at once.  DEG lives and breathes digital marketing, and so do our clients.  What better place to have a profound impact on your client's success, as well as your career?


  • Setting up and optimizing paid media, affiliate and SEO efforts
  • Efficiently managing client budgets and communicating budgeting progress on a weekly basis
  • Analyzing performance of paid media campaigns and building reports to communicate weekly and monthly campaign progress
  • Executing campaigns across Google AdWords (search, display, product listing ads, etc.) Bing Ads, Facebook, Twitter, Pinterest, LinkedIn and selected display or affiliate marketing partners
  • Utilizing website analytics platforms such as Google Analytics, Omniture SiteCatalyst or CoreMetrics
  • Evaluating and enhancing partnerships with media vendors or affiliate partnerships
  • Educating clients and DEG staff on demand generation best practices and processes


  • Strong written and spoken communication skills
  • Adaptable to a fast paced and ever-changing work environment
  • Experience using Excel, Word and PowerPoint
  • Ability to work both independently and interdependently
  • Positive and enthusiastic attitude in a work environment
  • Ability to think both mathematically and creatively
  • 1+ year experience in a digital marketing role
  • Experience using Google AdWords
  • Experience managing a business’s social media account
  • Basic knowledge of SEO best practices

About DEG

DEG creates smart digital marketing, commerce, and collaboration strategies that empower organizations to amplify their competitive advantages and achieve their objectives. We use our expertise to impact the trajectory of business by crafting innovative approaches that employ digital direct marketing and eCRM, social media, integrated e-commerce, web content management, enterprise collaboration, and mobile development—all driven and supported by analytics, process management, technological prowess, and award-winning creative.

Since we opened our doors in 1999, one of our most important goals has been to create a culture in which excellence is recognized, individualism is encouraged, and the workplace is vibrant. We think we’ve accomplished that, and the fact that DEG has been repeatedly recognized as one of the area’s “Best Places to Work” backs that up.

  • But how have we done it? It starts with building a profitable, stable company and extending the more traditional benefits to our associates and their families, including:
  • Multiple Health Plan options (including PPO/HMO), company-paid premiums for all associates, and with no waiting period
  • Life Insurance, AD&D, and Short- and Long-Term Disability, with premium covered by DEG
  • Independent Insurance and Pre-Tax Flexible Spending Accounts
  • Optional Group Dental and Vision Plans
  • Optional 401k Retirement Savings Plan with company sponsored matching program
  • Personal Emergency Services, including travel assistance and identity theft protection
  • Bonus Plan based on company and individual performance
  • Paid Time Off (PTO) and Holidays

But just as our take on digital strategy is far from traditional, so are the benefits of hanging your hat here at DEG. Ours is a fun, energetic, casual work environment. We offer flexible schedules and collaborative, cross-disciplinary work. You have the opportunity to work with high-profile clients in myriad industries and visionary leaders and technologists in every discipline. And, of course, there’s free soda, juice, and Starbuck’s coffee in our company coffeehouse. Every Friday, feel free to join us for our weekly Beer:30.