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Digital Copywriter, Marketing

Digital Copywriter, Marketing

ID 
2017-1542
# of Openings 
1
Job Location 
US-KS-Overland Park
Posted Date 
9/21/2017

More information about this job

Overview

DEG is seeking a creative copywriter with digital experience to bring fresh ideas and out-of-the-box thinking for our internal marketing content and campaigns. This is an exciting opportunity for a copywriter to assist in the creation of copy and conceptual thinking for a wide range of disciplines and clients across all digital media. This individual must be comfortable managing multiple projects for DEG, and working with marketing department team members to ensure all copy is on-brand and optimized for results. The Digital Copywriter will be accountable for meeting deadlines and delivering content for email, e-commerce, web and social projects.

 

The ideal candidate is detail-oriented, organized and can think critically and creatively to solve problems. It is important that this individual possess effective written, verbal and visual communication skills as well as conceptual thinking and ideation. The successful candidate will also have demonstrated knowledge in copywriting best practices across multiple interactive platforms (email, social media, web design, ecommerce and mobile). 

 

We are looking for a creative writer who likes variety and thoroughly understands the digital space. From Facebook posts to complete website overhauls to multi-channel integrated marketing campaigns, every day the challenges are different and require you to think strategically and creatively to deliver compelling results to our agency. Must be able to collaborate and improvise as there are many internal stakeholders that must be hear and understood, so that we can create the best solution for the stated communication problem. 

Responsibilities

  • Create engaging user experiences
  • Write and conceptualize creative content for DEG social media content, email copy, SEO-friendly web copy
  • Write multi-channel campaigns with a consistent message and tone that is nuanced appropriately for each medium
  • Help improve our e-commerce performance with creative and search engine optimized product copy
  • Proofread and edit other team members’ work adhering to AP Style and/or DEG brand-specific style guidelines
  • Deliver copy in a variety of formats
  • Follow internal processes while also seeking ways to increase team efficiencies
  • Work with design team to ensure that the copy and design work together seamlessly
  • Participate in and lead collaborative brainstorm sessions to help come up with winning ideas that propel client success
  • Work with internal clients to develop strategic branding documents that help define their digital voice
  • Present work to internal team members as well as clients
  • Light coding, video production, animation and design skills are a not required, but are definitely a plus
  • Should be able to take projects from concept to completion either individually or within context of team

Qualifications

  • 1-3 years experience writing for digital media
  • BS or BA in Creative Writing, Journalism or related field
  • A diverse online copywriting portfolio that demonstrates effective concepts/content, particularly in digital media
  • Thorough knowledge of AP Style
  • Creative thinker who always considers what is best for the client (even if that means scrapping your work and starting from scratch)
  • Strong sense of responsibility and ability to stick to deadlines
  • Ability to work with little direction by knowing the client's goals and performing self-directed research
  • Comfortable giving and receiving criticism (don't let your creative ego get the best of you, we're all on the same team here!)
  • Proactive thinker who comes up with solutions to problems before they are even presented
  • Experience with Microsoft Excel, Microsoft Word and Microsoft Access
  • Community management and SEO experience a plus
  • Ability to prioritize tasks and manage time effectively

 

About DEG

DEG creates smart digital marketing, commerce, and collaboration strategies that empower organizations to amplify their competitive advantages and achieve their objectives. We use our expertise to impact the trajectory of business by crafting innovative approaches that employ digital direct marketing and eCRM, social media, integrated e-commerce, web content management, enterprise collaboration, and mobile development—all driven and supported by analytics, process management, technological prowess, and award-winning creative.

 

Since we opened our doors in 1999, one of our most important goals has been to create a culture in which excellence is recognized, individualism is encouraged, and the workplace is vibrant. We think we’ve accomplished that, and the fact that DEG has been repeatedly recognized as one of the area’s “Best Places to Work” backs that up. But how have we done it? It starts with building a profitable, stable company and extending the more traditional benefits to our associates and their families, including:

 

•  Multiple Health Plan options (including PPO/HMO), company-paid premiums for all associates, and with no waiting period

•  Life Insurance, AD&D, and Short- and Long-Term Disability, with premium covered by DEG

•  Independent Insurance and Pre-Tax Flexible Spending Accounts

•  Optional Group Dental and Vision Plans

•  Optional 401k Retirement Savings Plan with company sponsored matching program

•  Personal Emergency Services, including travel assistance and identity theft protection

•  Bonus Plan based on company and individual performance

•  Paid Time Off (PTO) and Holidays

 

But just as our take on digital strategy is far from traditional, so are the benefits of hanging your hat here at DEG. Ours is a fun, energetic, casual work environment. We offer flexible schedules and collaborative, cross-disciplinary work. You have the opportunity to work with high-profile clients in myriad industries and visionary leaders and technologists in every discipline. And, of course, there’s free soda, juice, and Starbuck’s coffee in our company coffeehouse. Every Friday, feel free to join us for our weekly Beer:30.